Category Archives: Hiring

So You Want to Be an Online Marketing Manager?

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Wannabe Internet marketing managers, are you up to the challenge? Here’s a sample profile of an Online Marketing Manager. Go ahead and note the requirements and start brushing your skills!

This profile is shared under a Creative Commons Attribution 2.0 Generic (CC BY 2.0) license. HR professionals, please feel free to copy and post it. You may adapt this work to your hiring needs by using parts from the profile or by changing it. The only requirement to reuse this licensed work is to provide due attribution to this site by linking to this page from the page where you post the job. And I highly recommend that you don’t restrict talent by asking only MBAs to apply.

Position: Online Marketing Manager or Internet Marketing Manager

Would manage or assist:

  1. Brand Enhancement
  2. Search Engine Optimization
  3. Link Building
  4. Paid Advertising
  5. Social Media Marketing
  6. Blogging
  7. PR
  8. Email marketing
  9. Affiliate marketing
  10. More!

Responsibilities

  1. Manage the online marketing team’s activities for optimal resource utilization and output.
  2. Proactively understand and create Internet marketing strategies and goals.
  3. Allocate all tasks to the Internet marketing team, follow up, ensure implementation and assume responsibility for quality delivery.
  4. Employ/Liaise-with external marketing agencies to achieve marketing goals whenever required.
  5. Write/edit/provide inputs to and coordinate with the design team or external design agencies for all public-facing marketing collateral.
  6. Assist Evangelists in handling social media accounts [Twitter, LinkedIn, YouTube, Facebook, Google +, etc., to name a few].
  7. Be an evangelist and represent the brand using appropriate communication across all possible channels across the Internet in line with the vision, branding, values and culture of the company.
  8. Assist Email Marketing Executives in end-to-end processes of manual email notifications like creating pitches, preparing drafts, filtering lists from the database, sending mail, tracking responses, and managing reports.
  9. Analyze Google Analytics, Webmaster Tools, Moz Tools, and other reports, and send in suggestions for further strategies.
  10. Evaluate internal or outsourced copywriters’ web copy and edit for maximum impact. Proactively provide text suggestions for the web properties to optimize for further impact.
  11. Meticulously keep brand information consistent and updated on third-party websites, social media accounts, or anywhere else online.
  12. Assist and mentor SEO Executives in on-page optimization with keyword research, titles, descriptions, technical SEO parametric analyses for identifying search engine roadblocks and best practices compliance.
  13. Assist in paid advertising efforts – review and optimize Google Adwords, Facebook Advertising, Linkedin Ads, Twitter Ads, BuySellAds, and/or other paid campaigns
  14. Assist Link-building Executives in on-page and off-page linking strategies by doing research and locating linking opportunities, contacting people, adding value to relevant third-party sites, etc.
  15. Use affiliate channels like ClickBank, JVZoo, Linkshare, ShareASale, Neverblue, Amazon, Commission Junction, etc., to sell products/services and increase marketshare.
  16. Check brand alerts from external websites via services like Google Alerts and respond appropriately. Identify opportunities from such alerts and proactively take action or escalate for high-level decisions.
  17. Liaise with third-party websites and partner with them to extend products or brand information. Escalate high-level partnership opportunities to the senior management.
  18. Check websites on a regular basis for any search engine roadblocks.
  19. Be flexible to take on additional work and more challenging tasks.

Desired traits

  1. Excellent written communication skills  (ready references to posts that demonstrate outstanding writing abilities is a requirement)
  2. Good team-handling and organizing skills
  3. A passion for Internet marketing
  4. Very proactive
  5. Working knowledge of basic HTML skills
  6. Experience in search marketing (paid or organic) is required
  7. Experience in Google Analytics, Google Webmaster Tools and Google Adwords is required
  8. Always staying updated on the latest technical know-how, changes and updates in the Internet marketing world.
Here's what it takes to be a social media marketing evangelist...

Sample Profile for a Social Media Marketing Specialist or Evangelist

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I am often asked by clients to profile resources that they want to hire for Internet marketing. So I have decided to come out with a series of posts that will list the job responsibilities of candidates required for various tasks involving online marketing.

I am sharing these profiles under a Creative Commons Attribution 3.0 Generic (CC BY 3.0) license and encourage you to copy and use these profiles for your own hiring needs. Here’s the first one:

Position: Social Media Specialist / Evangelist

Experience: 2+ Years.

History of active participation in campaigns across the main social media channels

 

Responsibilities:

  1. Be responsible for proposing, planning, running, and reporting on all social media marketing campaigns and therefore own the strategy, implementation and results of these campaigns
  2. Take care of multiple social media accounts across networks like Facebook, Twitter, YouTube, LinkedIn, Pinterest and more, for the end goals of procuring more business and enhancing brand presence and reputation
  3. Keep these accounts active with a high level of engagement, build business relationships while interacting, and be highly proactive and identify opportunities for interaction to reach out to prospects who could use our products/services
  4. Be our brand evangelist across all social media networks, always working to maintain and enhance our brand image and reputation while interacting across these platforms
  5. Use state-of-the-art tools to run, optimize and automate campaigns as per requirements. Use analytical tools to study campaign impact and share internally, and build on further campaigns from insights gathered from these tools
  6. Drive campaigns with a strong focus on revenue gains and ROI delivery
  7. Stay updated and informed on the latest social media marketing trends and implement the same in our strategy

Desired traits:

  1. Needs to be remarkably creative in communication to write unique posts when reaching out to multiple people, although pitching the same service/product
  2. Needs to be remarkably proficient in using the English language with meticulous attention to removing errors in written communication before making any post public
  3. Should understand best practices in creating messages, nurturing leads and the sales cycle, and how to work in sync with other campaigns like SEO, paid advertising, email campaigns, etc., for maximum impact and gains.
  4. Needs to understand the thin dividing line between promoting and spamming
  5. Should believe in the joy of giving and extend help on social media networks to anyone we can reach out to, even if it means promoting others’ products/services
  6. Excellent interpersonal and communication skills
  7. Highly proactive. Needs to identify opportunities across social networks and deliver keeping the end goals in view
  8. Knowledge of basic HTML skills is a plus
  9. Knowledge of SEO is a plus
  10. Knowledge of social media tools and automation is required

You are welcome to add more responsibilities or traits that I might have missed out. Looking forward to your comments.

This work is shared under a under a Creative Commons Attribution 3.0 Generic (CC BY 3.0) license. The license permits you to to copy, distribute, transmit or adapt the work and use it commercially. You simply need to attribute the work by linking back to this page (but not in any way that suggests that I endorse you or your use of the work).